Frequently Asked Questions

We get it – price matters. But remember, marketing is an investment, not an expense. So we encourage our clients to ask themselves: What am I comfortable investing in marketing, and what kind of ROI do I need to achieve to make that investment worth while? We’ll work with you to come up with these answers and then scope out a tailored a marketing plan based on your goals.

Many of your competitors lock the clients into hard-to-break, long-term contracts. We don't do this because we understand the need to be flexible. At the same time, we know our clients must understand that search marketing takes time to bear fruit, so we ask that the firms we work with sign a basic agreement committing to a 12-month campaign. This ensures we get a fair chance to show you an exceptional return. Our goal and focus is mutual success.

We limit the number of competing law firms with whom we’ll engage within any particular market. Our limited competition policy is intended to balance two essential company missions: To ensure fair and effective digital marketing services for every client and to help as many law firms as possible grow their reach through digital marketing. The policy is straightforward: No matter the size of your primary market or your marketing budget, we will never work with more than three competing firms in your area of practice and your market.

Yes, we do. We regularly work with law firms to help with website design and development and legal content writing on an ala carte basis. If you are interested in leveraging our services in this way, your best move is to give us a call and talk to a strategist about your goals.

The answer to this question depends on several factors, including the current state of your law firm’s marketing efforts, your average customer value, your practice areas, your geographic market, and the focus of your digital marketing strategy. In general, we aim to deliver a positive ROI within 12 months, the average duration of an engagement with us.

This is a shrewd question. After all, what we do requires the intelligence, passion, creativity, and hard work of real human beings. Our team is full of such people. During the sales process, we assign a lead strategist to your account based on who we believe is most qualified to achieve your goals. If, for whatever reason, you and that person don’t mesh well together, we’ll work with you to find a solution.

It would be untrue to say that we don’t require any of your time. I’d say you should expect to give us several hours of your time per month in the first couple of months and then maybe one or two per month as we move forward. However, we are highly cognizant that many of our clients hire us because they don’t have the time or capacity to handle their marketing. We respect that your time is limited, and we work hard to protect it. We will always be transparent with you about what we need and when we need it, and we will do whatever we can to remove work from your plate, not add to it.